Tin Game Việt: Microsoft ending Scroogled TV advertising campaign

Microsoft is ending its Scroogled TV advertising campaign attacking Google's security practices. Public radio and TV station KQED reports that Microsoft's Stefan Weitz said "That part is about finished," referring to the TV ads that lambasted the search company and reminded some of political attack ads. The Scroogled website is still up, however, and Weitz's remarks do not necessarily mean that Microsoft is abandoning the tagline and the message of the campaign altogether.

Stefan Weitz did offer KQED a few more details on the origin of the attack ads, however. He says that the idea first came up from an opinion poll by Roper Center for Public Opinion Research that found seven out of ten didn't "know that this practice of scanning emails was happening, and when they found out they didn't like it." By raising awarness, Weitz continued, Microsoft hoped to make people "hit that cognitive speed bump" and at least momentarily question their use of Google's services. Ultimately, however, Weitz called Google's services "a habit... It's like smoking. It's hard to get folks to stop doing it."